Miniclip - Corporate and consumer comms strategies

THE CHALLENGE

Despite a rich history, the games industry and gamers themselves were unaware that Miniclip still existed.​ After more than 20 years of minimal PR activity, we needed a strategy that brought Miniclip back into the spotlight, improving its industry reputation and educating players about Miniclip's  expertise on mobile.

THE SOLUTION

We developed a corporate PR strategy to shift perceptions, cementing Miniclip's position as a leader in mobile games. ​Our strategy included acquisition announcements to demonstrate growth, placement of thought leadership content to drive positive messaging, strategic planning and counsel, and crisis comms support, alongside ad-hoc consumer engagement to promote key titles.​

THE IMPACT

Miniclip’s industry presence has greatly increased, with coverage consistently achieved in key media, including PocketGamer.biz and ​

GamesIndustry.biz, from news announcements through to interviews and Q&As that tap into key industry talking points. Top tier coverage has also been secured outside of core games press because of effective and reactive crisis comms activity - including pieces with City and AM and Wall Street journal.