Comment &
Case Studies
Musings from the team on the world of games, along with select case studies that highlight our work in the sector.
Why a solid comms strategy is imperative to success in the new world of games.
The gaming industry is currently grappling with numerous challenges. Growth has stagnated, development costs have soared to unsustainable levels, and traditional strategies that once guaranteed success are no longer effective.
Gram Games - Driving support and conversations around a diverse games industry
After entering the UK in 2017 and seeking top talent, Gram Games identified that only 22% of the games industry were women.
Hutch - Showcasing what makes Hutch attractive for investors and talent
Hutch, a London based automotive mobile game developer briefed Alfred to drive awareness of their brand to enhance investor interest and to showcase the studios wellbeing initiatives to engage more top tier talent.
Miniclip - Corporate and consumer comms strategies
Despite a rich history, the games industry and gamers themselves were unaware that Miniclip still existed.
Nefta - Establishing Nefta as a key and trusted Web3 leader
As a brand-new and unknown provider of Web3 tools, Nefta needed a plan to help them become leaders in the Web3 game development space, shifting negative perceptions by positioning Web3 as a key growth driver for games and crypto industries.
505 Games - Relaunching Death Stranding for a PC audience
Much-hyped action-adventure game (and definitely not a walking simulator) Death Stranding received mixed reviews during its initial console release. We were tasked with promoting the PC launch of the game, published by 505 Games, to generate positive reviews from a new audience.