Gram Games - Driving support and conversations around a diverse games industry

THE CHALLENGE

After entering the UK in 2017 and seeking top talent, Gram Games identified that only 22% of the games industry were women. Alfred was briefed to devise a communications program to tackle gender disparity across the industry as a whole.

THE SOLUTION

Alfred launched the 22% project, a multi-stage series of panels and sessions aimed at encouraging more women to join the games industry. Featuring key speakers such as Jo Twist OBE (CEO of UKIE) and supported by leading industry outlets such as the Guardian and the Daily Mirror.

THE IMPACT

The activity made waves in the male-dominated games industry, helping to show women the possibilities in the growing sector. Since the activity, Gram Games has been approached by other companies to help develop their own gender diversity outreach, and seeing Culture Developer Erin O’Brien invited to take centre-stage at the London Games Festival Women in Games Event.